In this project, I developed an integrated sustainability campaign for Starbucks focused on reducing single-use plastic waste while increasing customer participation through interactive brand experiences. I began by researching Starbucks environmental initiatives and identifying a major problem: the brand uses billions of plastic-lined cups each year, creating significant environmental impact.

From this insight, I created a concept centered around a Reusable Cup Sanitizing Station a physical in-store installation that cleans and prepares reusable cups, paired with a digital rewards system inside the Starbucks app. The campaign connected real world behavior with digital incentives, allowing customers to earn bonus rewards for sustainable choices.

I designed a full ecosystem of touch points including Instagram posts, carousel ads, in-store signage, outdoor banners, and billboard mockups to bring the idea to life. This project strengthened my ability to merge innovation, sustainability, and experience design into a cohesive, multi-channel campaign.