In this project, I developed a strategic email marketing campaign for BÉIS, a modern travel brand known for its sleek, functional luggage and smart design features. I began by researching the brand’s story, customer lifestyle, and product positioning to understand how thoughtful design and organization shape the travel experience.

I designed a series of branded email campaigns focused on customer retention, brand loyalty, and conversion, including welcome emails, abandoned cart reminders, sales promotions, restock alerts, and loyalty-driven messaging. Each email was built with clean visuals, lifestyle imagery, and clear calls to action to reflect the brand’s minimal, elevated aesthetic. This project strengthened my ability to create cohesive email journeys that blend storytelling, strategy, and design to move customers through the funnel.