Project Type: Integrated Campaign

In this project, I developed an integrated brand campaign for Recess, a functional beverage brand designed to help people relax, recharge, and destress. I began by researching the brand’s wellness-driven identity and product ingredients, including adaptogens, hemp extract, and nootropics, to understand how the product supports calm and mental clarity.

Using those insights, I created the campaign concept “Recess: Your Reset Button,” focused on positioning the drink as a simple, accessible stress-relief tool for busy professionals who don’t typically engage with traditional wellness culture. I built messaging, visuals, and platform-specific executions across Instagram, Facebook, outdoor banners, and billboards to bring the idea to life.

This project strengthened my skills in integrated campaign development, copywriting, and translating strategic insights into cohesive, real world creative across both digital and physical touch points.