In this project, I developed a multi-platform campaign for WaterBoy centered around hydration, performance, and lifestyle branding. I began by researching the brand’s values, focusing on clean ingredients, low-sugar formulas, and its youthful, adventurous personality. From there, I created a three month campaign that introduced a new canned product line while promoting an end-of-summer merch sale to drive both awareness and revenue.

I crafted bold, playful taglines such as “You CAN Do It!” and “CAN You Hydrate?” and translated these ideas into bright, energetic visuals that reflected WaterBoy’s fun yet health conscious identity. The campaign was designed to connect with college students, gym-goers, and health-focused consumers by blending digital storytelling with IRL moments that felt natural and shareable. This process strengthened my ability to build cohesive brand stories and create content that balances strategy, creativity, and real world impact.