Alo Yoga

Project Type: Social-First Competitive Analysis Campaign

A social media competitive analysis for Alo Yoga, benchmarking the brand against Gymshark, Lululemon, and Fabletics to uncover performance gaps and growth opportunities. Our research led to the campaign "Activewear That Works As Hard As You Do" a platform-specific strategy built around UGC, keyword-driven content, and SEO to reposition Alo as a performance-driven premium brand.

Alo Yoga has a weak digital presence only a 1.42% TikTok engagement rate (8.71% below Gymshark) and fails to rank for competitive keywords on TikTok, Instagram, Facebook, and X.

Problem:

Insight:

Alo is perceived as a lifestyle brand rather than a performance leader, missing an opportunity to capture consumers searching for high-performance activewear like "Athleisure" and "Quality Activewear."

Reposition Alo as a premium performance brand through daily TikTok UGC posts, cross-platform SEO keyword integration, and launching an active Pinterest presence to capture existing search demand.

Solution: