In this project, I conducted a data-driven content strategy analysis for Perrier, focusing on how the brand performs on Instagram and how engagement can be strengthened through intentional content design. I began by analyzing follower behavior, post frequency, engagement rates, and content formats to identify performance gaps and growth opportunities.

Using these insights, I developed a series of optimized content concepts, including carousel posts, reels, and influencer-style collaborations designed to increase interaction, sharing, and brand visibility. I focused on pairing lifestyle visuals with clear calls to action and data-backed posting times to improve consistency and performance. This project sharpened my ability to combine analytics, audience behavior, and creative execution into content that is both strategic and visually compelling.